Mediarilisnusantara.com – Amazon Music has announced its partnership with the NBA to curate three days of live music for the inaugural NBA Con, taking place from July 7 to 9 at the Mandalay Bay Convention Center in Las Vegas.
The event, held during the NBA 2K24 Summer League, aims to celebrate the culture of the game by featuring top artists and exclusive merchandise.
Grammy-winning hip-hop icon 2 Chainz, rising star BLXST, indie-pop trio AJR, Mexican-American group Eslabon Armado, rapper Armani White, and DJ E Rock are among the artists confirmed to perform at NBA Con. Their performances will set the stage for an immersive experience that blends basketball and music.
In addition to the live music, NBA Con will offer an exclusive NBA Con Store powered by Amazon Music.
Fans will have the opportunity to get closer to their favorite players and teams through never-before-seen apparel for all 30 NBA teams and official NBA Con merchandise.
NBA Con aims to bring together fans, artists, and athletes under one roof to celebrate the vibrant culture of basketball.
The event will feature appearances by basketball legends and current NBA stars, including Kareem Abdul-Jabbar, Mike Conley, Tyrese Haliburton, CJ McCollum, Trae Young, Victor Wembanyama, and Scoot Henderson, with more names yet to be announced.
As the opening weekend of the NBA 2K24 Summer League, NBA Con will kick off 10 days of NBA action. The event, which spans nearly 400,000 square feet at the Mandalay Bay Convention Center, promises to be an immersive experience, offering a fusion of fashion, music, food, art, and technology.
NBA Con is a collaborative effort between the NBA and Emerald Holding, Inc., the largest producer of trade shows and associated conferences in the United States.
Tickets for NBA Con and the NBA 2K24 Summer League can be purchased at NBACon.com and NBAEvents.com. Premium experiences, including small group gatherings with NBA Legends, custom merchandise, and hospitality, are also available at NBAExperiences.com.
NBA Con promises to be an unforgettable celebration of hoops culture, uniting basketball enthusiasts, music lovers, and fans of all ages.